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Hi, I'm Shana Traina. Welcome to my profile!

Shana Traina's Bio:

Hello, my name is Shana Traina. My interest in promotion of health behaviors can be traced back to my early participation in team sports.  As a student-athlete training for the Junior Olympics, it was imperative that my mind and body were in top shape in order to achieve success both academically and physically. These concepts were inextricably linked in my mind and were the keys to succeed in school and business.  I wanted to share what I knew about making healthy food choices and best practices for incorporating physical activity into a daily routine with people who struggled with their body weight. I studied nutrition and psychology as both an undergraduate and graduate student and put what I knew into practice through leading related research projects. My appreciation of technical research methods grew as I learned more about how the results could be leveraged in the scientific community and I was encouraged to earn a degree in the School of Public Health to solidify and formalize the survey research and design skills I was already using. After working as a patient-centered health services researcher in both the academic and clinical settings, I looked for opportunities to leverage my expertise in the field of pharmaceutical development.  This new application was exciting to me because the evidence my work yielded could be used to improve patient access to important therapies around the world.  When offered the chance to lead the generation and implementation of patient-reported outcome strategies in the metabolism space, it was an opportunity to leverage my passion for health promotion and my measurement skills. The logical unification of my enthusiasm and proficiencies allowed me to employ my dynamic communication skills and to lead with purpose by sharing my vision for disease interception with business partners and enrolling their support in the pursuit of optimal market access to novel mechanisms offering multiple benefits from the patient perspective. My most recent collaborations with various regional colleagues on health technology assessment submissions and negotiations has allowed me to gain exposure to additional learning opportunities in the areas of advanced modeling techniques and innovative approaches to data analysis.   After more than 7 years providing increasing levels of leadership in global market access for pharmaceutical products working across multiple therapeutic areas, my experience in building strong relationships with internal and external partners has made me particularly adept at avoiding and solving problems by analyzing warning signs, identifying problems, and finding solutions to protect the organization.

Shana Traina's Experience:

  • Director at Janssen Pharmaceuticals

    October 2012 - Present | Raritan

    • Develop and execute market access strategies for pharmaceutical products in development – focusing on oncology, cardiovascular, metabolism • Build foundations for successful life-cycle management programs by identifying the value drivers of key indications to optimize the commercial trajectory of products and continue to elucidate the value of products from the patient perspective in various disease states • Position company to achieve success with respect to forming strong cases for pricing and reimbursement negotiations by translating insights from the literature, non-interventional studies, and clinical trials into value statements and training global business partners to optimize use of the data • Ensure forward thinking and informed preparation for launching future products by providing strategic vision of the healthcare landscape • Provide leadership in the development of new PRO tools to assess the patient impact of diseases and treatments • Expand scientific understanding of the patient impact of disease through publications that lay the groundwork for scientific value messages • Develop FDA briefing books for meetings with FDA to discuss PRO tool development to gain label claims • Grow solid partnerships with external disease area experts and cultivate meaningful relationships with internal business partners to build trust and forge collaboration • Accountable for team member engagement and proactive milestone recognition to promote greater sense of progress toward business solutions • Encourage team members to take on leadership roles to build confidence and experience

  • Health Economist at Amgen

    October 2005 - Present | Thousand Oaks

    Health Economics and Outcomes Research, Patient-Reported Outcomes Expert. • Developed economic- and cost-effectiveness models and global value dossiers to support market access strategies for products in development – primarily in immunology and oncology • Established PRO strategies and implemented them in study protocols, statistical analysis plans, and clinical study reports to support regulatory filings for new compounds • Enhanced product value messaging through publications highlighting product benefits from the patient perspective • Built, trained, and managed teams to implement health-related quality of life surveys in observational studies and randomized clinical trials.

  • Researcher at RAND

    1997 - Present | Santa Monica

    Rand Health assocaiate researcher. • Co-moderated 20 focus groups of children and parents on general health topics • Procured over 2000 journal articles, developed database tracking mechanism for clinical ratings of each article, and prepared AHRQ publications summarizing results from meta-analyses of the article findings

  • Associate Director at Johnson & Johnson

    July 2007 - October 2012

  • Associate Director at Johnson & Johnson Pharmaceutical Services

    July 2007 - October 2012

  • Graduate Student Researcher at VA Hospital

    January 2002 - December 2005 | Rheumatology Division

    Moderated focus groups of patients with scleroderma to learn about their experience with the disease. Coordinated grant writing, project planning, implementation, analysis, interpretation of results, and manuscript writing.

Shana Traina's Education:

  • University of California, Los Angeles

    2002 – 2006
    Doctor of Philosophy (PhD)
    Concentration: Health Services Research: Survey Design

  • Pepperdine University

    1996 – 1997
    MA
    Concentration: Clinical Psychology; Behavior; Research

  • Humboldt State University

    1991 – 1995
    BA
    Concentration: Psychology, Nutrition, Sociology

  • North Hollywood Zoo Magnet

    1988 – 1991
    High School Diploma
    Concentration: Animal Sciences

Shana Traina's Interests & Activities:

Clinical development, clinical trials, metabolism, diabetes, healthcare, osteoporosis, scleroderma, ankylosing spondylitis, market access, research, indirect comparisons, network meta-analyses, literature review, focus group moderator, qualitative interviews, quantitative sciences, cross-functional team leadership, medical writing, epidemiology, strategy, biostatistics,

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